La Loop

 New York City, 1999. Basically the capital of lost eyeglasses. So many opportunities to leave them behind — in a taxi, in a restaurant, on the subway, at the gym. (So little time to waste hunting them down!) It was this small epiphany – and one lost pair of $300 frames too many — that inspired Elizabeth Faraut to come up with a workable solution. Having honed her eye at Le Figaro, Guerlain, and Guess, Elizabeth knew that whatever the solution, it had to be both impeccably functional and incredibly stylish. 

Et voila! LA LOOP was born.